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The Social Juice · Aug 2, 2026

This Week in Marketing: EU’s “Declare AI” Act meets LinkedIn’s “Is It AI Slop?” button

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Jaskaran · The Social Juice

Europe and LinkedIn takes a breath of relief… will this AI transparency act work? Will we get rid of AI flyers and billboards? Will LinkedIn achieve an AI slop-free state? I hope so.

Before you go further, Attention is like money – you can waste it or invest it. If you invest it in my paid newsletter, you'll get dividends for years.

The Social Juice+ (more of what matters)

  • It’s not just you: This fundamental Google Search feature is broken worldwide.

    • A nightmare scenario for me as I always use the recent search filter for newsletter.

  • HBO Max is the newest member to join the vertical video feed club.

  • Reddit CEO says Google’s AI Overviews can’t replace ‘10 blue links’ for referral traffic.

  • AMC global media streaming revenue rises 6% in Q2, U.S. ad sales down 11%.

  • The looting of science fiction.

  • Snapchat no longer rewards fully AI-generated Spotlight content.

  • Artists are lawyering up against AI slop, and some are even winning.

  • Google yanks Google Earth AI image tool a day after launch over deepfake fears.

Some of you already know it, some don’t.

When I announced this news on Instagram, I mentioned the possibility of selling my Instagram page to raise funds for this new venture. After reading all the responses, I decided not to sell, although the number of people who reached out to buy the page was higher than the number of people sponsoring me or hiring me to work with their brands. That tells you a lot about the state of advertising spend and the job market.

To support my journey as I build this startup, spoiler: it’s anti-AI... there are two options… and a third, cheaper one:

  1. I am open to work… happy to do brand strategy reviews and consult on a few projects. No calls though, chat w/me.

  2. The Instagram page and Newsletter needs sponsors, not many. Even one or two consistent brands will do… but no heavy on Generative AI companies, please!

  3. You can subscribe to paid tier of this newsletter… or refer someone to the free versions. It will help me in the long-term.

I’ll be sharing my marketing lessons and other insights from building a consumer startup over the coming weeks. Thanks!

🪫 Report Break: According to Sensor Tower's H1 2026 Gaming Digital Market Index report, which showed that gaming digital ad spend grew 8% to $7bn, with ad impressions up 14% to 1.4 trillion.

Mobile in-app purchase revenue totalled $40 billion worldwide during the first half of 2026, down 2% year-over-year. It was a smaller decline than was seen in downloads, down 12% to 24bn.

🍅 Report Break: More than two-thirds (35 percent) of US advertisers surveyed by the Association of National Advertisers (ANA) say marketers are in-housing more than ever, with just seven percent saying marketers are pulling back from in-housing.

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🫩 Report Break: AM / FM radio on all devices still leads ad-supported listening, claiming 39% of that time yesterday. Following in second place, 25% of ad-supported time went to music on YouTube or YouTube Music, while 24% was spent with streaming services like Spotify.

👀 Report Break: YouTube recorded a platform-best 13.8% of TV watch-time in May to maintain the largest share of television among all distributors for a third consecutive month.

Among media distributors, Disney maintained the second largest share of TV in May with 10.0% of total watch-time. ESPN was up 16% and owned the top six cable telecasts in May, driven by its coverage of the NBA Playoffs.

🧟‍♂️ Report Break: Most of Spotify’s music streaming audience is not available to advertisers. 78% of total time spent with Spotify goes to the ad-free subscription service among adults 25-54.

Marketers and media agencies need to “take the me out of media,” believing Spotify has a 25% audience share of audio. In reality, ad-supported Spotify only has a 6% share. AM/FM radio’s audience share is 10X larger than Spotify’s (62% versus 6%).

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Read the original on thesocialjuice.substack.com

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