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The Key Results Newsletter

Practical advice on OKRs and the scale-up journey. Highly relevant for CEOs, CTOs and managers that want to learn execute fast and right. Receive an essay every two weeks. No spam, of course.

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Nobody Owns the Duplicates

A marketplace catalog with a few hundred thousand products, and why my developers now spend their afternoons talking to sales.

You Are Not Where You Think You Are

Every company runs two AI ladders at once. Nobody inside agrees on which rung they're standing on, and that gap is where adoption dies.

Destroying A Junior's Motivation.

When I had To Step In and Do the Work

The Rehearsal Advantage: Why Your Fractional CTO Will Outsmart Your Full-Time One

Why the CTO Who Works Less Learns More

The TIPP Framework: Building Your Network Through Presence, Not Pitches

Stop Networking. Start Knowing People.

Stop Scaling Dysfunction: The AI and OKR Trap.

Why AI and OKRs fail without the right foundation, and what to build first.

The Slow Win

Why My Best Clients Take Years to Close

60 Exams, 0 Degrees! My Continuous Learning Imperative

Why I'm Getting My CS Degree at 41, and You Could Too

When to Optimize

The Hidden Cost of Process Improvement

The Art of Data Interpretation

Seeing Your Product Through Multiple Lenses