
Nobody Owns the Duplicates
A marketplace catalog with a few hundred thousand products, and why my developers now spend their afternoons talking to sales.
Practical advice on OKRs and the scale-up journey. Highly relevant for CEOs, CTOs and managers that want to learn execute fast and right. Receive an essay every two weeks. No spam, of course.
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A marketplace catalog with a few hundred thousand products, and why my developers now spend their afternoons talking to sales.

Every company runs two AI ladders at once. Nobody inside agrees on which rung they're standing on, and that gap is where adoption dies.

When I had To Step In and Do the Work

Why the CTO Who Works Less Learns More
Stop Networking. Start Knowing People.
Why AI and OKRs fail without the right foundation, and what to build first.

Why My Best Clients Take Years to Close

Why I'm Getting My CS Degree at 41, and You Could Too

The Hidden Cost of Process Improvement

Seeing Your Product Through Multiple Lenses