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The Bag

A newsletter breaking down the business and economics of artists, entertainers, and labels.

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Five earnings calls. One picture.

How the music business outgrew the U.S. streaming economy. Plus WMG's IPO at 21, Blavatnik's screen pipeline, Jheryl Busby's birthday, and the WNBA's $900M week.

Owners change. Formats change. Platforms change. Lucian Grainge hasn't.

The most powerful man in music has seen it all over his fifty-year career. Bill Ackman wants his company. The story of the outsiders who tried to run the music business — and the one running it now.

First Week Sales in Music: The Most Misleading Stat, Label Shakeups, Wartime CEOs, and the NFL’s Billionaire Owners

Stray Kids, BigXthaPlug & Sombr illustrate the first week sales game, Sylvia Rhone’s exit, Grainge, Stringer & Kyncl’s org changes tracked, Ellison’s wartime CEO blitz, and NFL billionaire owners.

Streaming Kingpins: How Drake, Daniel Ek, and Sir Lucian Grainge Make Each Other Rich

They Turned Fractions of Pennies Into Billions—But Will It Last?

The Challenge is the Opportunity

Embracing Agency & Reinvention: DJ Clark Kent, Madonna, Sylvia Rhone, Troy Carter, John Janick, Alicia Keys & more

More Dollars Than Followers - Live from the Underground Rap Scene

Profiles on $uicideboy$, XXXTENTACION, BONES, HAARPER, Shakewell, Ski Mask The Slump God, Freddie Dredd, Pouya, $NOT & more

A Review of the Funds in the Music Rights Acquisition Space

HarbourView, Hipgnosis, Iconic Artists Group, Iconoclast, Influence Media Partners, Kilometre Music Group, Litmus, Opus Music Group, Primary Wave, Shamrock Capital 🎶💰🎶💰

The Bag Presents the Rich Paul Business Review

🎲🎲 Klutch Sports 🏀 ⚾ 🏈 Klutch Athletics 👟👟 Contracts 📃💰 🏁🏁🏁

The Bag's 2023 "Legacy Edition"

"The obstacles & everything we been through were being misjudged & misunderstood..it wasn't a brick wall, it was a speed bump & I embrace it as the resistance of doing something great" ~ Nipsey Hussle

The Bag Presents the Drake Business Review

Sales 💰, Touring 🌎, Products 🦉, Investments 💸, Film + Television 🎥, Spirits 🥃, Gaming 🎰, Aviation ✈️, Community 🇨🇦