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The AI Praxis

Where Agentic Commerce theory meets commercial reality. Intelligence briefings from the author of The Algorithmic Shopper (St. Martin’s Press).

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The Front of the Store Moved

More than half of shoppers now start with AI. The entrance your business was built around is no longer where the customers come in.

The Assistant Remembered You Wrong

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Chartered, Not Conscious: The 470-Year-Old Answer to the AI Personhood Debate

Near the end of this week’s Moonshots episode, after two hours on model releases and chip deals, the conversation arrived where these conversations now reliably arrive.

Half Your Shelf Just Became Negotiable

By Paul F. Accornero · Founder, The AI Praxis · Author, The Algorithmic Shopper (St. Martin's Press, 2027) . Guest Blog for Appinio Ltd.

Why FMCG's biggest trust problem is the most mundane one

By Paul F. Accornero · Founder, The AI Praxis · Author, The Algorithmic Shopper (St. Martin's Press, 2027) · Guest Blog for Appinio Ltd

When the Algorithm Becomes the Customer

As technology transforms commerce, executives must learn how to appeal to nonhuman buyers who are impervious to traditional marketing tactics.

The Loyalty Question Nobody is Asking About AI Agents

Twenty years and billions of dollars in loyalty infrastructure. One protocol update that may render its psychology invisible.

The Protocol Wars: Four Standards, Zero Regulation, One Week

This is the latest edition of The AI Praxis newsletter. If you are reading this for the first time, to get future editions directly.

Karpathy + Governance: Why Every Auto-Research Loop Needs a Second Judge

Introducing the Governance Gauntlet, a minimal adversarial auditor for recursive self-improvement

When AI Is the UI: The Architecture Behind the Solochannel and the Death of Channel Strategy

How Agent Intent Optimisation replaces channel strategy when the persistent agent is the only interface that matters