Vegas Confirmed It

Last week in Las Vegas was a HUGE win for Surge.

We showed up with a five-person team, a booth, and a simple message:

Bitcoin credit should be non-custodial and reasonably priced.

The response was TREMENDOUS.

More than one person called Surge the most innovative booth at the event. Not because we were the loudest booth. Because people could walk up, understand the product, and immediately see why it matters.

Borrow against your Bitcoin.
Keep control of your coins.

The strongest signal came from existing borrowers.

A lot of Bitcoin holders already understand the problem with existing lending products:

Why pay more to borrow from someone who also takes 100% custody of your coins?

That question came up again and again.

Surge resonated because it lines up with the Bitcoin ethos:

• Don’t sell your Bitcoin

• Don’t hand it over to a custodian

• Don’t rely on promises when rules can be enforced at a protocol level

This is exactly why we are building non-custodial Bitcoin credit lines.

We also met several borrowers with seven-figure loans currently sitting with competing products.

Their biggest concern was clear:

Full liquidation is painful and often unnecessary.

These are not borrowers trying to walk away. Many have additional Bitcoin, the cash flow, or the ability to make their position healthy. What they want is a more reasonable liquidation policy that does not wipe out the whole position when a partial liquidation could restore health.

That feedback matters.

Lenders still need to be protected. That is non-negotiable.

But we are going to explore partial liquidation strategies that better balance both sides:

• Protect lenders

• Give borrowers more time and flexibility

• Liquidate only what is needed when possible

• Avoid unnecessary full-position liquidations

This is the kind of product insight you only get from real borrower conversations.

Vegas was also strong on the investor and distribution side.

We met angel investors who understood the opportunity quickly: Bitcoin credit is a large market, but the existing products are too custodial, too rigid, or too expensive.

We also met with multiple distribution partners ranging from pre launch to multi billion TLV.

Most importantly, we have already started integration with our first distribution partner who we met for the first time at the conference.

That is a major step.

Surge should not only live inside the Surge mobile app. Bitcoin credit should be available wherever Bitcoin holders already are.

The next 90 days are going to be exciting.

We are focused on:

• Launching our first of many distribution partners

• Expanding liquidity

• Exploring partial liquidation

• Continuing to educate the market on non-custodial Bitcoin credit

• Audits of our Bitcoin, Distributed Custody Network, and Smart Contracts

Vegas confirmed the thesis.

Borrowers want this.
Partners want this.
The market is ready.

Thanks to everyone who stopped by the booth, came to the talk, asked hard questions, and pushed us to build faster.

We are looking forward to y’all sticking with us through this journey.

- Michael
Co-Founder & CEO, Surge.Credit