How to Win Move-Ins When You're NOT the Cheapest (Or the Biggest) Day 19

Think bigger communities always win because they have the movie theater, bigger budgets, fancy amenities, and lower pricing? Not so fast... I want to tell you about an industry insider who moved her mom out of a corporate senior living community charging $6,000/month… …and into an 8-bed residential assisted living home charging $11,000/month. Yes. Nearly double. Why? Because families are not…