👉 The top 3 questions I hear most often: How do I market my community to more families and referral sources? How do I manage my time to handle everything on my plate? How do I grow — whether in my business or my career? Whether you’re a Sales Director in senior living , a residential assisted living owner , or an entrepreneur serving the aging adult care market , The Start With Occupancy Podcast is where marketing and sales stop being guesswork. Hi, I’m Tiffany! I’m a former corporate senior…
Subscribe:.rss.atom.json.md.m3u.pls
Live Last read · last published · next check
Saves to your Listen queue, to pick up on another day or another device.
Welcome to the first Monday Marketing Tip of the series. If you've ever asked "how do I get residents" or "how do I get good staff," Tiffany's got a reframe for you: both of those questions are really the same question. They're both marketing. In this episode, Tiffany breaks down the four audiences every senior living owner and operator is marketing to, whether they realize it or not: future…
Referral relationships are rarely built through one conversation, one brochure drop, or one lunch-and-learn. In this case study episode, how I turned a locked hospital floor into one of my most reliable referral sources is broken down, not through a brochure or a business card, but through months of consistent, unglamorous relationship building. If you've been waiting on referrals to just happen,…
Welcome to the very first Friday on the Lanai . A new weekly series that's a little less structured and a little more personal. Think of it as grabbing your favorite drink, pulling up a chair, and spending a few minutes together before we head into the weekend. This week, I'm sharing two unexpected moments that made me smile, why I believe this work can be both incredibly rewarding and emotionally…
If you are treating the wrong problem, you are spending time, money, and energy in the wrong place. And that is costing you occupancy. When residents are not moving in, the first reaction for many senior living owners is, "I need more marketing." But what if marketing isn't actually the problem? Here is the truth, and I say this with love...most of the time, it is not a marketing problem. It is a…
The visit going well and a family feeling good are not always the same. Real talk... Families are visiting, loving the community, and still choosing somewhere else. For many owners and sales professionals, the instinct is to look at pricing, marketing, or the sales process itself. But what this episode reveals, through three real case studies, is that the experience during the visit is where most…
You did everything right. You got the license. You built the community. Maybe, you took the news sales director job. And then the moment came to actually talk to someone about it...a referral source, a prospective family, a room full of industry professionals. And then, something in you just…stopped. That is not weakness. It is what new feels like. In this episode, I get honest about the fear that…
Ep. 37 There is another side of assisted living ownership that people do not always talk about when they are teaching you how to be licensed. Or, does not always make it into the sales pitch, the Facebook group conversation, or the “start your own assisted living” checklist. This episode is about that side. And, if you are going to own, operate, sell, or serve inside assisted living, you need to…
You Learned It. Now Here's How to Actually Implement It — Week by Week. The final episode in the twenty-one days series. If you've been with me since Day 1, first let me say thank you. But maybe you're sitting there right now thinking: "Okay Tiffany...now what?" Because by now you've learned about many things in your business that suddenly feel like they all need attention. And if you're have a…
When you finally hit 100% occupancy, it feels like the finish line. But, it isn’t. Because in senior living, turnover is inevitable. Residents move. Care needs change. Families relocate. Life happens. And if your occupancy strategy begins only after a room opens, then you’re already behind. In this episode, I share the story of one of the most driven sales managers I ever worked with...someone who…
Think bigger communities always win because they have the movie theater, bigger budgets, fancy amenities, and lower pricing? Not so fast... I want to tell you about an industry insider who moved her mom out of a corporate senior living community charging $6,000/month… …and into an 8-bed residential assisted living home charging $11,000/month. Yes. Nearly double. Why? Because families are not…