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SportsVerse

Award-winning journalist Daniel-Yaw Miller's analysis of all things sports, culture, fashion and money. In your inbox twice a week.

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Why Mbappé Could Leave Nike For On

It would be a seismic industry shift, but one that would fit with On's expansion playbook in recent years. Li-Ning recently refuted claims that Mbappé was set to sign with the Chinese brand.

Under Armour Is Having a Moment. But A Comeback Is Still a Long Way Off.

The brand is beginning to generate positive sentiment for the first time in years through a series of smart marketing moves. But the prospect of a turnaround is still light-years away.

Inside Nike and Drake's Big Bet on Padel, Plus Cricket and Rugby in the Pipeline

Nike's quest for localisation means a growing focus on burgeoning sports like padel and pickleball. Plus, exclusive reporting on a potential return to abandoned categories like cricket and rugby.

What Lululemon Must Learn From Nike

Lululemon shares many of the same challenges that Nike faced in recent years. Incoming CEO Heidi O'Neil, an ex-Nike veteran, may just be the person lead the $11bn activewear giant out of its slump.

Inside Adidas' $1.7 Billion World Cup Win

The brand was ever-present at the tournament played across North America, the sportswear industry's most coveted battle ground. It expects to generate related sales of $1.7 billion.

Inside Saucony's Owned-Races Strategy

In his first guest article for SportsVerse, journalist William Goodman digs into the brand's innovative global running series, with on-the-ground reporting from an abandoned airfield in Berlin.

Six Things We Learned From Nike Earnings

A World Cup boost, an earnings beat, but worsening China and Converse woes.

A Fateful Day Ahead For Nike CEO Elliott Hill

Pressure is mounting as the market braces for the Swoosh's full-year earnings.

Why LVMH-Backed L Catterton Wants Hyrox

I spoke with friend, journalist and Hyrox expert Robert Cordero to understand the hype.

Why Converse Lost Its Star Athlete Shai Gilgeous-Alexander to Nike

The shock move could signal that Nike is serious about reviving the business — or selling it.