# SportsVerse

Award-winning journalist Daniel-Yaw Miller's analysis of all things sports, culture, fashion and money. In your inbox twice a week.

Page: <https://rssamplifier.com/sportsverse-substack-com>  
Feed: <https://rssamplifier.com/sportsverse-substack-com.md>

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## [Why Mbappé Could Leave Nike For On](https://sportsverse.substack.com/p/why-mbappe-could-leave-nike-for-on)

_2026-08-13 · Daniel-Yaw Miller_

It would be a seismic industry shift, but one that would fit with On's expansion playbook in recent years. Li-Ning recently refuted claims that Mbappé was set to sign with the Chinese brand.

## [Under Armour Is Having a Moment. But A Comeback Is Still a Long Way Off.](https://sportsverse.substack.com/p/whats-going-on-at-under-armour)

_2026-07-30 · Daniel-Yaw Miller_

The brand is beginning to generate positive sentiment for the first time in years through a series of smart marketing moves. But the prospect of a turnaround is still light-years away.

## [Inside Nike and Drake's Big Bet on Padel, Plus Cricket and Rugby in the Pipeline](https://sportsverse.substack.com/p/inside-nike-and-drakes-big-bet-on)

_2026-07-28_

Nike's quest for localisation means a growing focus on burgeoning sports like padel and pickleball. Plus, exclusive reporting on a potential return to abandoned categories like cricket and rugby.

## [What Lululemon Must Learn From Nike](https://sportsverse.substack.com/p/what-lululemon-must-learn-from-nike)

_2026-07-23 · Daniel-Yaw Miller_

Lululemon shares many of the same challenges that Nike faced in recent years. Incoming CEO Heidi O'Neil, an ex-Nike veteran, may just be the person lead the $11bn activewear giant out of its slump.

## [Inside Adidas' $1.7 Billion World Cup Win](https://sportsverse.substack.com/p/adidas-world-cup-win-yamal-messi-nike-fifa-bellingham)

_2026-07-21 · Daniel-Yaw Miller_

The brand was ever-present at the tournament played across North America, the sportswear industry's most coveted battle ground. It expects to generate related sales of $1.7 billion.

## [Inside Saucony's Owned-Races Strategy](https://sportsverse.substack.com/p/inside-sauconys-winning-owned-races)

_2026-07-09 · William Goodman_

In his first guest article for SportsVerse, journalist William Goodman digs into the brand's innovative global running series, with on-the-ground reporting from an abandoned airfield in Berlin.

## [Six Things We Learned From Nike Earnings](https://sportsverse.substack.com/p/six-things-we-learned-from-nike-earnings)

_2026-07-02 · Daniel-Yaw Miller_

A World Cup boost, an earnings beat, but worsening China and Converse woes.

## [A Fateful Day Ahead For Nike CEO Elliott Hill](https://sportsverse.substack.com/p/a-fateful-day-ahead-for-nike-ceo)

_2026-06-30 · Daniel-Yaw Miller_

Pressure is mounting as the market braces for the Swoosh's full-year earnings.

## [Why LVMH-Backed L Catterton Wants Hyrox](https://sportsverse.substack.com/p/lvmh-hyrox-puma-l-catterton-adidas-nike-on)

_2026-06-23 · Daniel-Yaw Miller_

I spoke with friend, journalist and Hyrox expert Robert Cordero to understand the hype.

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## [Why Converse Lost Its Star Athlete Shai Gilgeous-Alexander to Nike](https://sportsverse.substack.com/p/why-converse-lost-its-star-athlete)

_2026-06-18 · Daniel-Yaw Miller_

The shock move could signal that Nike is serious about reviving the business — or selling it.