The Psychology of Percentages
Value, Human Nature and the Stories We Tell Ourselves
Son de Flor Substack
My personal Substack
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Social Physics? Let's take a look.
Every few centuries, humanity discovers that reality is nothing like the picture we had carefully built in our minds, and what once seemed obvious begins to look almost childlike when viewed from the other side of a new discovery.
The Healing Power of Linen
Why an ancient fabric still knows something modern life has forgotten
Luxury Changed While We Were Busy Looking Somewhere Else
Or perhaps, more accurately, we finally remembered what luxury had always been.
What Linen Is Teaching Me About Timelessness
A few mornings ago, while getting ready for work, I caught myself doing something I suspect millions of people do every single day and almost nobody talks about honestly.
Nothing Real Is Ever Lost
Everything alive moves in cycles.
Why It’s Worth Treasuring Linen
In a world increasingly fascinated by the new, I find myself drawn toward an ancient blue-flowered plant growing quietly in a field.
The Sixth Element
On Invisible Threads, Quiet Choices, and the Kind of Business That Stays Alive
From Darkness to Light & How to Choose What Truly Belongs to Us
A few thoughts before we enter our Spring Clearance Sale
A few words before we dive into Spring & Summer 2026
We are now one step away from launching our eighth Spring & Summer season.