From Pin to Palette: A New Tool to Build Your Brand's Color Story ;)
I’m still making some tweaks, but go ahead and try my new Color Palette Studio!
The Avenue Edit
By Saffron Avenue: Brand strategy and design insights from a 15-year veteran designer... plus the real, unfiltered journey of running a solo design studio, adopting AI, raising a baby & toddler, and building a life in our country home.
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Latest posts
Where I Actually Find Website Inspiration {Plus 9 Sites I Saved}
Yes, I think your own website is important and yes, I think making it as unique as possible is necessary.
A New Paid Subscriber Perk.. Live Design Sessions??
This is WAY out of my comfort zone, but it might be fun to give you a glimpse into my brain while I design a brand.
If Finding Brand Inspiration on Pinterest Feels Impossible.. I Made a Tool for That
After years of watching clients spend hours on Pinterest and come back with a scattered board, I built a fix to help them hone in their style {and paid subscribers get access}
Plot Twist: I Never Took A Single Design Class or Course
What 15 years of self-taught design actually looks like.. the cost, that confidence problem, and why I'd do it {mostly} the same way again
A Threenager, My New ClaudeCode Tools, and a Pinterest Prompt!
A life and business recap plus some American inspo, recent work, things I'm saving.. and just trying to experience life at 'full-volume'.
Need Help Naming Your Business or Substack? This Could Help :)
A custom tool that can help inspire your next business name (and a tagline, content buckets, & domain check)!
What My Single Father Taught Me About Life, Business & Parenthood
There he was, mid-30s, with a four-year-old and almost three-year-old daughters, and a wife who was struggling with some demons.
5 Fragrance Brands That Get Branding Right & What We Can Learn from Them
A branding breakdown on what Diptyque, Le Labo, and 3 indie brands can teach you about identity and standing out in your niche.
3 Things to Personalize on Your Substack Right Now
Just a few *important* things that might slip through the cracks when setting up your Substack!
I Started A Subscriber Chat.. Want to Join? ;)
From random marketing trends, creative ideas, AI news to Q&A's, let's start chatting