☕🚀 Episode #78: Orbit & AI Espresso

• Modern marketing is CX + content strategy + AI. If you don’t speak all three, you’re replaceable.

• This issue: build one AI-native CX/content workflow you could pitch to your CMO without sweating.

• Tool of the week: Perplexity + ChatGPT (or Claude/Gemini) + Notion → your “Strategy Sprint” system.

• Goal: You sit at Starbucks and quietly build rocket fuel.

Marketing is no longer “make cool ads.”

It’s:

• Customer Experience (CX): every tap, scroll, queue, cart, cancel.

• Content Strategy: the right story at the right step of that experience.

• AI: the engine that lets you do both at speed.

The market is hiring AI power marketers (like you after reading this weekly newsletter, right?) > who can:

• Map journeys like a CX lead

• Architect content systems like a strategist

• Wire AI into the middle of it like a quiet engineer

Think “mini Elon + mini Zuck” with a laptop at Starbucks:
Elon launches rockets 🚀
Zuck builds attention planets 🌍
You build journeys and content systems that actually move customers.

Orbit & Espresso exists to make you the workplace superstar who can say:

“Here’s the CX problem. Here’s the AI-powered content system I built. Here’s the impact.”

Let’s be blunt:

• If your “AI strategy” is just asking for blog outlines, you’re a user, not a strategist.

• If your CX reporting is screenshots of GA4 with no recommendations, you’re a reporter, not a leader.

• If you still build decks the same way you did pre-AI, you’re cosplaying 2018.

Hiring managers are quietly looking for people who can:

1. See CX friction across the journey (landing → cart → support → content).

2. Design AI-native workflows that remove friction and scale content.

3. Tell the story of that system in exec language, not AI jargon.

This week’s mission:
While everyone else is double-pumping their PSL (pumpkin spice latte), you’ll design one AI-powered CX/content workflow you can actually run.

• Pick one recurring CX/content task in your job.

• Turn it into a 6-step AI workflow (your “coffee sleeve blueprint”).

• Build a Strategy Sprint system using Perplexity + ChatGPT + Notion.

• Package it as a story you could tell your CMO in 2 minutes.

On your next Starbucks run, pick one task that sits at the intersection of CX + content:

Examples:

• Turning VOC / support tickets into site copy fixes

• Turning GA4 funnel drop-offs into test ideas + landing page copy

• Turning customer interviews into a journey story + content plan

• Turning product updates into in-product messaging + FAQ content

Criteria:

• Happens weekly

• Impacts real customers

• Would impress leadership if you systematized it

Circle one. That’s today’s orbit.

On a napkin, notebook, or Notes app, draw 6 small boxes:

1. Input 🧾
   What comes in? (GA4 export, ticket log, NPS comments, call transcript)

2. Understand 🧠
   What CX question are you answering?
   “Where are we losing people/customers?” “What are they confused about?”

3. Generate 🤖
   LLM drafts: insights, themes, test ideas, content outlines.

4. Shape ✍️
   You filter, prioritize, and add human judgment.

5. Package 📦
   What does leadership or your dev/design partners see?
   Deck slide, Jira ticket, UX brief, content doc.

6. Log 🗂️
   Where does this go so you can reuse it?
   Notion, Confluence, GDrive, Airtable.

Now pencil in tools:

• Perplexity → Input + Understand (context, comps, benchmarks)

• ChatGPT / Claude / Gemini → Generate + Shape

• Notion → Log + link to dashboards, tickets, docs

• GA4 / CRM / AEM → where you pull from / ship to

Congrats: you now have an AI-powered CX/content workflow sketched between sips. This is what “AI-native creative process” actually looks like.

This week’s AI marketing tool mission:

• Perplexity – CX + category intel

• ChatGPT (or Claude/Gemini) – strategy + content shaping

• Notion – workflow + template home base

Turn one GA4 or VOC pain point into a CX narrative + content plan.

Prompt:

“Act as a CX strategist. Based on common issues in [your industry] around [drop-off point or pain, e.g., ‘checkout abandonment on mobile’ or ‘confusion about prepaid plans’],
– List 5 likely customer anxieties
– 5 best-practice fixes
– 3 brands doing this well with simple, clear content.
Keep it concise.”

Copy the best bullets into Notion under:
“CX Sprint – [Pain Point]”

Paste in your bullets and add:

“Turn this into:

1. A 1-paragraph CX problem story I can tell my VP.

2. 3 test ideas to improve the experience.

3. For each test, draft:
   – A headline / hero copy
   – 2 supporting bullets
   – 1 microcopy line for help text or error messaging.”

That’s CX + content strategy + AI in one shot.

Create a Notion page template:
“CX Sprint – [Pain Point]” with sections:

• CX Problem

• Customer Anxieties (bullets)

• Test Ideas

• Copy & Microcopy

• Metrics to Watch (GA4 events, funnel steps)

Next time a new issue pops up?
Duplicate, swap inputs, rerun.
You now own a reusable AI-powered CX Sprint.

This is the kind of thing you could drop in a portfolio, performance review, or interview for those AI strategist roles.

In your doc or notebook, title a page:
“From Starbucks Table to CX Superstar – v0.1”

Fill it out:

1. My Orbit Role 🌟
   “AI-Powered CX & Content Strategist for [brand/industry].”

2. My CX Workflow I Just Designed 🛰️

   • Name: “CX Sprint for [pain point]”

   • One-line summary:

“Each week I pull [data], run an AI-powered CX Sprint, and ship [output] to [stakeholders].”

1. My Tools (Honest Version) ⚙️

   • Perplexity → CX intel and competitor patterns

   • ChatGPT/Claude → insights, tests, and copy

   • GA4 → where I see the problem

   • Notion → where the system lives

   • AEM/CMS → where the fix ships

2. Impact I’m Aiming For 📈

   • “Reduce drop-off at [step] by X%.”

   • “Ship 1 CX/content test per week instead of 1 per quarter.”

   • “Be the person who walks into standup with a ready-made CX Sprint every Monday.”

Screenshot this page.
Send it to future-you by email or save it in a “Portfolio” folder.
That’s your SpaceX launchpad slide when you pitch yourself.

Quick gut punch to keep it real:

• If you can’t describe one AI-powered CX/content workflow you own, you’re not yet the AI power strategist in the room.

• If you can, and you can show impact, you’re already ahead of 90% of LinkedIn’s “AI thought leaders.”

The world doesn’t need more “AI hot takes.”
It needs people who can sit at Starbucks, open a laptop, and quietly wire up better experiences for real customers.

Elon launches rockets.
Zuck builds gravity wells for attention.

You? You’re building AI-powered experiences and content systems that make customers’ lives easier and your team’s work faster.

From the corner table at Starbucks to the strategy table in the boardroom:

One orbit at a time.
One CX sprint at a time.
One espresso at a time. ☕🚀

See you in #79.

— Robb