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Plot Twist

Essays on travel, books, and memes.

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Worst Pitch of the Week: Ghosting, killed stories and one bright spot

What happens when a journalist says yes to a PR pitch, only to get ghosted; or asked to kill the finished story?

the one about letting your characters fall apart

Author Amy B. Scher explains how fiction can help readers process grief, embrace uncertainty and feel less alone in loss.

Worst Pitch of the Week: The Team Pitch Doesn't Work

How newsroom coverage works, and the pitching mistake that causes confusion for everyone.

the one about books being too expensive

After spending $65 on just two books, I dug into why book prices have climbed, and what that means for readers and debut authors.

Worst Pitch of the Week: Do AI Invitations Work?

Why 5 follow-ups is too many, what made one survey pitch shine, and whether AI graphics actually work.

the one about a travel content trends

What readers are clicking on, why value means different things to different travelers, and where the biggest destination opportunities exist.

Worst Pitch of the Week: Yearning for a Typo

As AI reshapes content, audiences may trust imperfect, human-created work more than polished machine-generated messaging.

the one about author pay

Reporting reveals how advances, marketing demands and industry shifts are reshaping what it means to make a living as an author.

Worst Pitch of the Week: Lessons from our Live AMA

We discuss how timing, relevance and relationships shape successful media pitches in today’s changing news landscape.

the one about strong manuscripts failing to publish

I wrote about the state of the publishing industry and why it's harder to land a book deal in 2026.