Our existing comms models are not ready for agentic media
Using AI to make things faster and cheaper is not going to be enough if PR is going to adapt to a new, agentic media era
The CommunicAItor's Digest
Communications at Microsoft, AI for Business course tutor, Comms & Storytelling tutor at University of Washington Continuum College.
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Latest posts
When AI replaces "the struggle of writing" where thinking happens
Anthropic recently released what they’re calling the largest qualitative study of AI users ever conducted.
GEO is damaging the very SEO foundations that make AI visibility work
The most interesting part of the GEO debate is whether some of the GEO advice now doing the rounds is actually helping, or whether it risks chipping away at the search authority brands still depend on to be found in the first place. With a bit of time and suitable inspiration, I decided to dig in.
Why traditional crisis comms fails in the age of AI search
And what to do instead
I bet you couldn’t show the ROI of your corporate podcast if your job depended upon it.
I've been noodling on the lack of ROI of podcasts for some time. Here are my (provocative) thoughts...
If there's no company brand to speak of, how can we trust AI?
The tools are converging. The outputs are “good enough.” So the real differentiator is shifting: trust, brand, values, and executive narrative. Comms territory...
The CommunicAItor's Digest #40: a pivot towards curiosity
I’ve never been much for New Year’s resolutions.
The CommunicAItor’s Digest #39: The AI divergence Edition
There is an increasingly visible difference in the approach to AI development among the big AI leaders. This week, I share some thoughts on how this might impact 2026.
In edition #38: The first ever AI copyright legal ruling lands. Read on for this and more.
What does a landmark UK copyright ruling mean for AI and content creation—and what’s the real opportunity for comms in today’s search-driven world?
This week: Transform your Exec social with LinkedIn Social Selling Index
LinkedIn's Social Selling Index is virtually unheard of yet can be one of the most powerful tools in your Exec comms toolkit. Read on for more about this fascinating dashboard.