Most Brands Don’t Have a Creativity Problem
They Have a Clarity Problem.
The Brand Kitchen by Patrick Timmons
The Brand Kitchen is celebrating the hottest marketing campaigns while calling out the stalest marketing we can find. All to show the power of empathy marketing. Think of us as the michelin star standard for empathy marketing, if you make it in TBK.
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Still letting chat write your social captions I see
… fix it.
If you’ve felt the ick from AI content, read this.
If you’ve felt the ick from AI content lately… you’re not alone.
🧂 This Month’s Newsletter Is a Little Different…
Usually, I give you strategy tips, spicy insights, and maybe a sprinkle of sass.
The recipe for: Empowerment
Katseye v Matt Rife
The recipe for: Joy
Ahh joy. The most wholesome, sweet, lovely emotion that we all yearn for. Yet, it is so easy for brands to ... miss the mark on making us feel it.
Introducing: The Brand Kitchen newsletter
Over four years ago I wrote a book. Sometimes it really doesn't feel like I’m an … author. I wrote a book about empathy in marketing because the world needed to understand the weight our words, designs, videos, and messaging have on culture and the world. And developed 10 empathy marketing principles from talking to some of the smartest and emotionally intelligent marketers I know.
As Marketers, Our Job is Storytelling And a Great Story is Rooted In Empathy, Why?
Because humans are not perfect, and our stories are complex. More with GoFundMe’s Kelsea Little on empathy in this issue of Chief Empathy Officers:
In organizations that have a culture of empathy, people on the team should feel empowered to vocalize the perspective of consumers
Diversity of thought makes us all smarter, Empathy + action is a powerful combination, and more from Public.com's VP of Marketing, Katie Perry
The feedback we got from customers was truly inspiring; they felt seen, they felt supported
Through empowering voters, listening to customers and taking action, Bryna Corcoran is a Chief Empathy Officer.