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Ahh joy. The most wholesome, sweet, lovely emotion that we all yearn for. Yet, it is so easy for brands to ... miss the mark on making us feel it.
Joy is that one thing that we all want more of, but how? If we could all easily figure out how to access that emotion effortlessly, the world would look a lot different. And brands would make a whole lot more money, 63% of purchase intent directly correlates to the joy consumers experience through brand communications (PETERMAYER).
Sometimes brands can g…

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