Still letting chat write your social captions I see

Hey y’all,

Sprout Social yapped with me about empathy in marketing and it was a great conversation.

You know those interviews where you say something and you’re like “damn, I am GOOD.” Yeah? Good. That happened to me like 7 times during that zoom call. Their content team is extremely talented and kind to listen to me ramble and make it come to life in a beautiful way. TYSM 🫶

Anyways, in this piece with Sprout Social you will get a ton of information about why you need to start writing everything creative from scratch again. Consult your customers about your customers, not chatgpt or claude / briefs.

Audiences want to see brands in their feeds that they trust and the only way you can do that is by understanding the 10 empathy marketing principles.

Don’t know them … shame! JK JK

You can download my guide on them here.

And if you want to implement an empathy marketing strategy in your brand’s social + content, let’s cook! The Brand Kitchen is looking for a few more clients to kick off 2026 strong.

Apply here.

With gratitude and empathy from The Brand Kitchen,

Patrick Timmons