Inside the Alaska–Hawaiian Merger: Shipping a Multi-Brand Experience in 10 Months

Send us feedback or episode suggestions. The Alaska Airlines and Hawaiian Airlines merger came with physical and regulatory deadlines that dictated an inflexible 10-month delivery window for digital and design work. With the timeline tied to real-world change, combined design, product, and engineering teams had to build and ship alongside a transformation that was already in motion. Chris Strahl…