
Never Defend Your Price
Over 12 million people have watched a 40 second reel about a lowball. Here's the part that didn't fit in 40 seconds.
From the author of Capital Is the Game, the #1 bestseller. Capital, leverage, and the quiet structures that move money. How deals actually get funded, and where most founders lose control without realizing it. One idea a week, from inside real deals.
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Over 12 million people have watched a 40 second reel about a lowball. Here's the part that didn't fit in 40 seconds.

He's not the first. He won't be the last.

Everyone says be more consistent. That's the wrong fix.

Knowing was never the problem. Here's what actually gets you out.

The eight founder bottlenecks, watch this. You probably only have one

You didn’t build a business. You built a job you can’t quit.

The trap that only catches good founders

You’re not lazy. You’re waiting for the wrong thing. Why you keep disappearing and coming back

Almost no stuck founder has the problem they're certain they have. I spent months figuring out why

Twelve laws of capital for operators, founders, and anyone tired of being told how the game works by people who never played it