Memo No. 15: Redesign Diaries
A £6 birthday dress, a major reduction in cup size and a jacket approved by the hot gays.
The Newless Memo
Memos straight from the Newless office: on the state of fashion, circularity, and building something new as a solo female founder.
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Latest episodes
Memo No. 14: The Diary of a 34 Year Old
In honor of last week's birthday we are getting personal + life lessons.
Memo No. 13: We Need to Have an Honest Chat About Markdowns
Why your real customer doesn't need a discount, and deciding if secondhand markets are friend or foe.
Memo No. 12: Eileen Fisher Is My Roman Empire
The 40-year-old brand in your aunt's closet is doing the most exciting innovation in fashion.
Memo No. 11: My War on Patchwork
The aesthetics problem in upcycled fashion.
Memo No. 10: What I Learned at America's First Textile Recycling Expo (Part 2)
The players, the panels, and where the real opportunity sits.
Memo No. 09: What I Learned at America's First Textile Recycling Expo (Part 1)
The land of the free is starting to take textile waste seriously, but we've got a long way to go.
Memo No. 08: The Brand of Not Having a Brand
Why mystery beats mediocrity, and why sewing your own clothes isn't a flex (yet).
Memo No. 07: You Don’t Need to Cry on Camera
The role of a founder in 2026 is complicated.
Memo No. 06: Price Ain't What It Used To Be
Fashion has a quality problem and it's why the industry feels f***ed.