The headlines are lying to you but you're sharing them anyway.
The tabloids light the match, social media spreads the fire, and somehow we're all still surprised nobody trusts the news anymore.
The Talent Director
OBSESSED with how talent becomes talent - and how stars stay stars. I write about strategy , story telling and what separates an ICON from the rest.
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Latest posts
Why the experts were wrong about the death of cinema & publishing
The data says cinema and books are booming. Here's the part the experts never saw coming - it was never about the content
How I am unlearning years of optimisation addiction
What happens when you stop optimising the joy out of your own life.
Toy Story isn't selling a children's film. It's selling your fear of becoming irrelevant.
On grief, nostalgia marketing, and why growing older doesn't mean growing up."
The Taylor Swift MBA: 5 lessons from her 20 years in the industry.
What two decades of watching one woman rewrite her own rules taught me about running mine.
What Emma Hayes chalkboard really says about the state of sexism in football
Digging into the debate about sexism in sports and what is says about our culture.
From Ariana Grande's body to Ozempic: What our appearance obsession says about all of us
We didn't outgrow our obsession with how people look. We just got better at disguising it.
What the attacks on Steven Bartlett say about a shift in our culture
The optimisation era is over - and the backlash against Bartlett is just the beginning
What it’s really like being backstage at Eurovision
This year marked seven years for me at Eurovision, this time based in Vienna, Austria.
Zara Larsson's epic comeback and how she mastered it.
She didn't need a number one. She needed a world. A breakdown of the strategic moves that took her from one-hit wonder to pop's most-talked-about repositioning era.