Alignment is Overrated
The mindset that actually gets a strategy executed
The Strategy Trap Newsletter
Strategy fails when execution is an afterthought. This newsletter helps leaders close the gap with practical tips, operator insight, and occasionally a little fun.
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Latest posts
Best Buy's strategy just failed. (It hasn't happened yet.)
A premortem on Best Buy, why "priority" should've stayed singular, and the riff a sister almost killed.
The Guessing Game Your Team Plays With Your Instructions
Where AI can actually help, beyond the obvious stuff
Just Say No
Saying no, deciding anyway, and other things leaders avoid.
The Conventional Business Wisdom Trap
Why the standard approach to strategy execution keeps producing the same predictable failures
The Ivory Tower Trap
Why setting direction and coaching people through it are different jobs
Why hitting every function's target doesn't guarantee the strategy works
Why hitting every function's goals doesn't guarantee the strategy works
You have to say it way more than feels necessary
Why you have to say it way more than feels necessary
The Overcommitment Trap
Too many priorities, too little capacity, and one very good barnacle metaphor
Is your team in the 5%?
Clarity, purpose, and whether your gut feelings are memories from the future.