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Making of a Maker

This is for the makers in the fence, and the makers in the trenches. This is my personal story, as I walk the path. I hope this inspires you to start, or to keep it going.

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Here's to the well travelled

I spent most of my life treating my nature as a weakness. A table in Rio showed me it was a product.

What if Token Anxiety is actually a promotion?

The surprising reason why the "Idle Engine" is your new edge.

It's Time-To-Value, Stupid...

I built a weight loss app. It asked users for faith. They didn’t have any.

Zero Free Downloads: What 6 Months of Building Alone Actually Looks Like

I left a decade-long career believing the App Store would do the selling for me.

Debugging Revenue (From Cold Traffic)

Most indie builders treat revenue like a mystery. It’s not. It’s a system with leaks, and you already know how to find them.

Nobody who polices originality is original

Shaming competitors for lack of originality is the cheapest defense tactic available, and most builders accept it without questioning whether the rule is real.

1 year of vibe coding: The internet lost its civilians

On February 2, 2025, Andrej Karpathy tweeted two words that turned every consumer into a potential competitor.

Everyone Can Build Now. Nobody Can Be Found.

When 750,000 apps ship in a single month, the bottleneck isn't code anymore. It's attention.

Consumer Apps Are the New Fast Fashion

The economics of building software collapsed. The moat moved. Most builders haven’t noticed yet.

For Developers, Doing Marketing Doesn’t Feel Like Work

Why two weeks of learning Apple Ads made me question my entire definition of productivity.

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