
Here's to the well travelled
I spent most of my life treating my nature as a weakness. A table in Rio showed me it was a product.
This is for the makers in the fence, and the makers in the trenches. This is my personal story, as I walk the path. I hope this inspires you to start, or to keep it going.
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I spent most of my life treating my nature as a weakness. A table in Rio showed me it was a product.

The surprising reason why the "Idle Engine" is your new edge.

I built a weight loss app. It asked users for faith. They didn’t have any.

I left a decade-long career believing the App Store would do the selling for me.

Most indie builders treat revenue like a mystery. It’s not. It’s a system with leaks, and you already know how to find them.

Shaming competitors for lack of originality is the cheapest defense tactic available, and most builders accept it without questioning whether the rule is real.

On February 2, 2025, Andrej Karpathy tweeted two words that turned every consumer into a potential competitor.

When 750,000 apps ship in a single month, the bottleneck isn't code anymore. It's attention.

The economics of building software collapsed. The moat moved. Most builders haven’t noticed yet.

Why two weeks of learning Apple Ads made me question my entire definition of productivity.