Collabs don't stink

In early 2020, Cara launched a product line called OOMLA. It started with masks (because, COVID) and then quickly flipped into its intended run of puberty pain point solutions: super soft bras, stink-free socks, and functionally anti-fungal shorts. At the start of 2026, we made the decision to focus on our content channels and pause OOMLA. We said “pause” all along — not close or shutter or end, but pause — because we loved the products we had created (and so did lots of others, including Wirecutter!). We knew there was more life left in them. The world works in all sorts of interesting, intersecting ways.

Right around the same time that OOMLA first appeared, so too did the tween + teen bra company Bleuet. We knew about each other in the way that fifth graders circle without engaging, and we watched each other grow in very different directions. This summer, we finally met IRL. A quick and wonderful connection emerged. While OOMLA is still paused, now Bleuet is selling our beloved OOMSOCKS. So, the kids in your life can start school with fresh feet, and you can check out a company you may not have known about until now.