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Vestimentary Semiotics

The study of clothing as a system of communication

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Aesthetics > Beauty

Différance, Taste, and the Staging of a World

Style Isn't About Fashion, It's About Scenarios

Lekondo in conversation with Pietro Ferragina, Creative Director of Bosideng, on why brands should stop dictating aesthetics and start designing for how people actually live

Lekondo Entry #003: Brutalism, Explained

In an unstable world, who wouldn’t want to dress like a fortress?

The silence of the community, Art vs Consumerism

Nazi punks fuck off, overproduced by Martin Hannett, Take four

Entry #002: what is the office siren aesthetic?

the TikTok-famous office siren aesthetic, corporate tailoring sharpened into sensuality, and post-girlhood political agenda

Entry #001: what is the "klubnacht" aesthetic?

The aesthetic of stamina, anonymity, and industrialism - how the world’s longest night became fashion’s most disciplined uniform

Lekondo: Tractatus Logico-Philosophicus

The limits of my language mean the limits of my world

$275 Aura Awards - Reverie

Outfits that dream longer than you do

Where do you go to learn about fashion? Reimagining fashion third spaces.

Fashion is a communal art. You won’t learn about style by keeping to yourself.

$250 Aura Awards - Seki

Two forms breathing in the same silence