Morgan & Morgan is #5 in AI in its own hometown.
AI for PI Index™ · Data as of August 19, 2026
LawSHIFT Pre-Intake AI
The official publication of LawSHIFT, featuring the AI for PI Index™, Pre-Intake AI for PI™ research, mini-books, podcasts, and insights on how AI is reshaping personal injury law.
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People Suing Without a Lawyer Is a New Problem for the Insurance Industry
This week the story comes from the other side - the attorneys who defend insurers.
The Evidence Is Mounting: The Pre-Intake Problem Is Here
Over the past several weeks, we have seen more evidence validating the Pre-Intake Problem™
Pre-Intake Simulation #2 | Personal Injury AI
“Cases are won at intake” is something I’ve heard personal injury attorneys say. But Denise hasn’t made it to intake.
Pre-Intake Simulation #1 | Personal Injury AI
This series is for personal injury attorneys. Let’s see what AI is actually saying to injured people before they ever call a firm.
SEO Explains 4% of AI Visibility. We Went Looking for the Other 96%.
Where AI gets its answers about personal injury firms: firm websites first, directories second, and Google authority barely at all.
708 Personal Injury Firms Disappeared From AI Answers Last Week | AI for PI Insights™
One AI changed its answer format, and the visibility went straight to the biggest Personal Injury brands. AI for PI Index updated July 27, 2026
An Attorney Would've Asked What Fell And Who Ran The Site. AI Asked If An Ambulance Was Coming. | PRE-INTAKE SIMULATIONS #3
As part of our research into The Pre-Intake Problem™, we publish a weekly series called Pre-Intake Simulations
Perplexity Reads Your Website and Recommends Someone Else. ChatGPT Recommends You Without Reading Your Website. | AI for PI Insights™
Across 21,000 AI answers this week, zero of 22 major markets had all four engines agree on the top firm.
83,000 New Yorkers Are In Court Without a Lawyer. Courts Are Building Them Chatbots.
The court system is putting real infrastructure in place for people who work through legal problems without an attorney.
Nobody owns AI recommendations in personal injury yet | AI for PI Insights™
56% of the firms AI named this week were named exactly once.