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James Wilkins · Jun 18, 2026

The Clique: Issue 012

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James Wilkins · James Wilkins

We’re 12 weeks in, so it feels like a good time to give a look under the hood.

I’ve been building content workflows with AI for a while now, and it all started with this newsletter. Well, sort of. To be clear, it really is me here writing this—not a robot. (Humans can use em dashes too).

If there’s one thing that I’ve learnt from building with AI, it’s that there are some tasks that AI can perform exceptionally well, and others for which it absolutely should not be used.

AI is an incredible tool where the output needs to be effective, but not necessarily beautiful. When information needs to be conveyed clearly, code needs to be functional, and analysis needs to be correct and well-reasoned, AI proves its worth. What it can’t do is capture the experience, perspective, and voice of a human writer. We’ve all seen enough AI-generated text to be able to spot when people are using it. Even when writers try to hide it by ‘humanising’ AI-authored text, it may fool a few readers, but usually, the audience can still tell.

You can read more of my thoughts on this in this blog post:

AI-generated writing has its place—it’s just not here.

So, while the bulk of this newsletter is written by me, the news section at the end is powered by an AI content workflow I built.

Why? Because I hate reading the news.

I don’t read the news. That’s not true—I read it once every week or two. But I don’t have news apps on my phone, and I have it blocked on social media. I just hate the constant updates. Don’t get me wrong, it’s important to be informed about what’s going on in the world, but I’m firmly of the opinion that human beings are not designed for the amount of information and novelty that the modern world exposes us to. This is especially true given the often depressing and anxiety-inducing nature of what gets covered in the media, which most of us are powerless to do anything about.

It’s important to be informed, and I’m not worried about missing anything. There are enough people in my life who are up to their necks in the daily drama of the world that I know, if there was something important that I really need to know about right now, I’d hear about it from them.

And, you know what, since I implemented this change last year, I’m much happier for it.

AI news is one of the worst culprits. The underlying narrative is that AI is either going to steal your job or make you a millionaire (oh, except you’re also wayyyyy behind everyone else).

That’s why I started The Clique. I wanted a filter for my news. I don’t care for the hype, exhaustion, and constant feeling of being behind. I wanted a tool that keeps me up to date with what’s happening without missing anything important, and while removing anything that doesn’t really concern me. So that’s what I built. And I found it useful, so I thought I’d share it with the world.

The news section of this newsletter is powered by AI. And personally, I think this is exactly the sort of thing that AI is exceptional at.

  • Each week, an AI agent researches and compiles news stories from the past 7 days.

  • It reviews each of the stories to assess its fit and filters out anything unimportant or unhelpful.

  • For each news article, it reads the original link, searches for other sources on the topic to get a full picture of the story, and writes the headline.

  • The stories are then written to a strict style guide to ensure a robust journalistic standard

  • More agents then independently review the headlines to ensure they’re reported accurately and to ensure style guide adherence.

  • The final newsletter section is then delivered to me each Wednesday, ready to be added to this week’s issue.

  • The final checks rest with me. No matter how thorough the workflow is, when the quality is important, it’s vital to keep a human in the loop.

I also offer consulting on AI content workflows like this. I only take on a select number of clients at a time, so spaces are limited. If that’s something you might be interested in, do get in touch.

Last week I launched my new custom website. In case you missed it, one of the core features I wanted to add to it (beyond the much-needed facelift) was the ability to have multiple post types in the same feed.

Not just static images, but videos too. (No, it’s not your eyes—you’ll have to forgive the slightly blurry screen capture.) You can now read the full project write-up, including my motivations and some of the things I learnt from building a website with Claude Code. (You don’t need to know how to code to start experimenting and building with it)

How (and why) I Built My New Home on the Internet

As always, in no particular order…

Thanks for making it this far,

James

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