BMW Annoys Owners with Spider-Man Ad Stunt
Fire up a £70,000 BMW, press the start button and...SPIDER-MAN?
Jack Willoughby
Brand and marketing, written honestly from inside the job. Clear thinking on how to create, capture, and cultivate market interest across the full business ecosystem.
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Latest posts
How Elite Sports Coaches Make High-Pressure Decisions
Thomas Tuchel’s World Cup heartbreak reveals why the best decisions are built before pressure arrives, and why a bad result does not always mean a bad call.
[Toolbox #001] The Customer Scorecard
A tool that grades every customer A–D on evidence, not gut feel. Free preview for everyone; the tool and guide are for paid subscribers.
The Job of A Brand Is to Reduce Doubt
One of the foundational principles of consumer psychology and marketing theory is risk reduction or mitigating uncertainty. Or put simply, reducing doubt.
Marketing Is the Demand Side of the Business
I often think about business in two functions. Supply and demand. Supply is the operational engine of a business. Demand is fundamentally marketing to create, capture, and cultivate interest.
The Saturday review problem.
A quietly unsettling new finding, plus the cheapest legitimate way to lift your reviews rating.
You built a profitable prison instead
You’re profitable and miserable because the business you’re running isn’t the one you wanted to build.
Most branding advice is nonsense.
Not because people are stupid, but because they’re not understanding the fundamentals of ‘brand’.
Your ordinary is someone else’s everything
Why the life you think is too small to mention might be exactly what someone needs to hear.
Brands Grow When They Say One Thing, a Thousand Ways
The brands that stick around aren’t the ones changing their message every week.