The 90 second version of your product is the one that spreads
A free trial asks a stranger for two weeks. A free tool asks for 90 seconds. Only one of those is a marketing channel.
Momentum Report
The Momentum Report is a founder’s field guide—packed with lessons from those who’ve taken the headwinds, drafted ahead, and now ride alongside to help you reach your vision faster. Where traction meets transformation.
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The new search results page doesn't have your website on it
Half of discovery now runs through AI answers, and the sources getting cited aren't the ones you're investing in. Here's where the citations actually go, and how to get in the room.
Your AI is lying to you, and it sounds great doing it
Stop using AI to skip the thinking.
The 4 spreadsheets every founder builds, and why all of them are wrong by month three
Every founder builds the same four files. Here is exactly how each one breaks, and what to check before you trust it again.
The Marketing Channel You Abandoned Too Early
The real reason your marketing feels scattered isn't too many channels. It's abandoning them before any had a chance to compound.
Your investors are deleting your updates unread. Here's proof.
The 8-second skim test almost every founder update fails, and the format that gets a reply instead.
The Burnout That Doesn't Look Like Burnout
The stage nobody warns you about: after the adrenaline, before the proof.
The Slide Deck Investors Actually Remember
Most decks get forgotten by the second meeting of the day. Here's the one slide that doesn't.
What a CMO Does in Their First 90 Days And Why You Need That Thinking Now
Before you spend another dollar on ads, content, or a marketing hire, read this.
The most expensive product-market fit lesson ever recorded
Quibi spent $1.75 billion to learn what a few user interviews could have told them