The notes approach that got me 1,839 subscribers in 30 days *without* going viral

Let’s get right into the good stuff you really want to know… in the last 30 days I’ve had 1,839 organic subscribers directly from my notes. And this is the framework I use for them.

Now let me be clear about a few things up front:

1. Not a single one of my notes has gone viral.

2. I do not plan a content calendar of notes

3. I don’t post them every day but I do share 8-10 a week

This is where most of my organic discovery happens.

I genuinely LOVE notes. I think lots of people do and I think it’s what makes Substack feel very special. Like the original Twitter of 2010 had a love child with Pinterest and tumblr. No ads, no videos just words and pictures and a nice place to be.

This article is part of the Substack Summer Challenge. If you’ve not yet joined, you can upgrade below and jump in. We’re building Substacks together this summer, one small step at a time, and the group chat has become one of my favourite parts of the whole experience. If you’ve been sitting on the fence waiting for the right moment to start, this is it.

Here’s what’s already happened in the first two weeks:

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