
Q&A: Emily Hikade of Petite Plume
“I was living in East Africa, I had a demanding career, three young children, and a business that existed only in my imagination. Once I committed, every other decision flowed from that first leap.”
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“I was living in East Africa, I had a demanding career, three young children, and a business that existed only in my imagination. Once I committed, every other decision flowed from that first leap.”

And my gratitude for getting married in 2017.

"I raised our first round, about $900,000 from friends and family, in a week. Everyone wanted in on the direct-to-consumer craze..."

A good way to start the day.

"I joined a network marketing company. I worked incredibly hard and grew into a leadership position, but the effort never quite translated into the financial stability I needed as a single mother."

Everything I wore & ate in Ibiza, the beauty products I packed and couldn't live without, and the mantra I'm living by this summer.
Plus, the mantra of the summer, a sunscreen stick, and the superiority complex I feel after blush layering.

I need to be doing these on substack more.

"'Mushroom chocolate'" sounded very fringe but I think conviction is one of the biggest parts of being a founder. Sometimes your job is seeing the consumer shift before everyone else does."

My favorite spots in Montauk.

"I’m not a scientist, so it was easy for me to be duped by brands that used scientific language to scare me into a purchase."