You don't understand Growth Marketing - But you can! | GrowthMail#5

And... we are back from Rosh Hashanah break!🍎🍯

I took the time to touch base with Asher King Abramson , perhaps the most experienced growth marketeer I know.

I’m happy to share with you absolutely everything valuable I learned in this interview.

Here it is:

1. Three Fundamental Questions
   Asher says: when thinking through your marketing plan, ask these:

   • Who: Who are your happiest users?

   • How: How did they find you?

   • Why: What would be the alternative if they didn't use your product?

     This is the 80% of what you need to know to get better.

2. Different Growth Paths: Companies in the same industry can grow in different ways. For example, one coding bootcamp grew through content and SEO, while another grew through press and then cracked Facebook and Instagram ads. No way single way leads to Rome.

3. Speed of Iteration: The fastest-growing companies are those that can iterate quickly. They focus on the 80/20 rule, getting 80% of the gains with 20% of the work. Get wide range of results by trying very different channels and ideas.

4. Unconventional Methods: Sometimes, unconventional methods like billboards or guerrilla marketing can be surprisingly effective and cost-efficient. Asher shared examples in the recordings attached.

5. Hiring for Growth: When hiring for a growth role, look for candidates who can 80/20 tasks and who ask clarifying questions to fully understand what is being said. This is a guarantee for a high-potential growth marketeer - and I tend to agree.

• Cold Outreach, Local Strategies, Conference Hacking -
  You can check out the full interview for the full version :)

This week I’m bringing a short & sweet teardown I liked:

Just a reminder that odd, weirdly-looking shapes on your UI could drive attention to where you want your user’s eyes. Sometimes something simple as that could dramatically change your product metrics - try it!

So long.