You need to start reverse-engineering | GrowthMail #6

Howdy 🧲,

Back on track after the holidays.
New job 👔. Details will follow soon.

This week - You already know this one. But you might need a reminder.

Do you spend any time thinking on what comes “before your product”?

You most probably spend time thinking on the marketing angle for “what’s before” - how do we get find by users. How user’s discover our product. That’s obvious.

What you probably don’t spend nearly enough time on is the product angle for “what’s before”. And that is:

• In what context, do users think of us / the problem we solve?

• When and why our existing users get reminded of us?

It doesn’t matter whether you are a B2C or a B2B enterprise SaaS.

Let me illustrate.

You have seen this figure before, I’m sure:

Now, the one simple exercise I’d encourage you to do is to think through this question:

What has my team done to take into consideration this figure?
how does the habit loop influence my roadmap?

Increasing your marketing budget is easy.
Trying another channel is easy.
Thinking through what’s cuing your users to think on your product is hard.

If you want to pick my brain on this (async), reply to this email and I’m happy to think together on what’s your product’s Cue - what comes before your product.