Are you using the right word?
let’s start zoomed in and work out to our adjectives
The Interrobang !?
Thoughts for copywriters on editing, brand voice, and storytelling
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Latest posts
Why your brand voice needs a role
so it's not just one of the Claude siblings
Brief your editor
not just your writer
Why copywriters should watch The Odyssey
a masterclass in using story to demonstrate POV
The job copywriters are actually being hired for
what AI brand voice reveals about strategy
Stories that sell let the reader figure out the lesson
how to find the threads and leave them hanging
You don't have a story problem, you have a structure problem
Part 2 of the 3 things you need for a story that sells
The 3 things you need for a story that sells
and the surprising thing that's not necessary
Why I hate StoryBrand
at least for copywriters
What kind of storyteller are you?
and is it the kind that also sells?
Stop sending your AI notetaker and just do the thing
Why I'm doubling down on learning by doing