Leaders should share the toys
My career-defining performance review was a lesson taught in kindergarten
Formentor Labs
🟧 How to stop debating and start testing. Strategies & templates for experiment-driven marketing.
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Sell in 3 Seconds with any of these E‑commerce Homepage Stories
To stand out in this noisy market -- the first three seconds with your brand are the most critical opportunity to win customers over.
How to get executive buy-in to run an experiment
> It's not your data that lost the room... it's your beginning, middle and end.
How to prime churned customers to return to your app after canceling
Plus a series of retention experiments you can run, and why I don't watch NFL football
The 2025 Guide to E‑commerce CTAs that Get Clicked
Your call-to-action buttons work like magic.
12 ways to snap your team out of analysis paralysis between Big Data and AI
We're overwhelmed with information and yet we can't seem to get anything done
How to keep growth going despite crazy-high acquisition costs in 2025
E-commerce and SaaS teams are pivoting from ads to these affordable growth channels in an era of expensive eyeballs
How to drive faster decisions without micro-managing
Speed matters.
This is how marketing leaders punch above their weight to run trajectory-changing growth experiments
Remember what Froot Loops taste like?