Positioning: Persona-to-Market Approach
for Resonance-based Presence Expansion this framework outlines different positioning direction strategies
Emotional Methods
frameworks for identity creation and expression
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The Competition Trap
For an identity with a stable understanding of its emotional values, competition functions differently.
Operating Philosophy 105: Identities Organise into Collectives through Shared Emotional Values
A basis for how identities connect through shared meaning. It can help in discovering more identities of targeted emotional values.
Emotional Opportunities
Focused on individuals as identities, this framework shares 2 approaches and explores different emotional values.
Operating Philosophy 104: Emotions are a Channel for Authenticity
Emotions can be used as a tool to explore where authenticity lies in an atmosphere of conformity.
Value of Presence from Connection
A focus on decision makers for Identity Creation & Representation
Solving Misrepresentation via Emotional Values
Ensuring the presence of the correct Emotional Values aides improving Authenticity, Engagement & Discernment
Operating Philosophy 103: An Identity’s Emotional Values are a Negotiation with Intentions
Despite all the emotional values an individual’s emotional space holds, they can consciously choose which ones they operate from and structure the emotional space of the identity they are in charge of.
Operating Philosophy 102: Emotions Flow from Source of Creation
The OP that focuses at decision makers and the importance of the nature of their emotional space.
Operating Philosophy 101: Connection is a Reflection of Shared Emotional Values
The most basic way I use the function emotions play to understand why identities connect/interact and create frameworks.