Does "loop engineering" translate to Product Management work?
Building a self-drive agent that distills a #1 customer opportunity from transcripts. On definitions of done; verification vs. validation; good data collection
Else’s Productpourri
80% product management for B2B SaaS startups & scale-ups, 20% anything else, from GTM to growth. My favorite topics are idea discovery & validation, and moving from output to outcomes. - You can work with me as an interim Product Lead, Advisor, or Coach.
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Latest posts
Build to learn vs. build to sell. Let's end this silly "should PMs vibe code" debate.
It's a throwaway culture we're living in
The Dreaded Case Study
Failing a case study isn’t a verdict on how you think, and how I finally started passing them
Product Discovery Skills for Claude Code: Picking The #1 Opportunity to Build For
How I cluster opportunities from many interviews into one flat list, then balance importance and prevalence to choose the # 1 opportunity to address first.
Customer-interviews: How to stop collecting stories about stuff that doesn't really matter
Two questions - one before the story, one after - that improved my story-based discovery interviews.
Extracting opportunities from interview transcripts: my Claude Code workflow
Two Claude Code skills - `phase-map-analyst` and `opportunity-analyst` - that turn raw transcripts into phase-tagged opportunities ready to prioritize, walked through with a real client case.
My Product Discovery OS in Claude Code: Step 1 - ICP screen
Breaking down product discovery into 8 steps, each with a reusable system + Claude Code skill you can fork.
The papercut trap: Why AI-native products still need a hair-on-fire problem
Lessons learned from Wave Terminal + comparing 5 successful AI-native products
You're not behind on AI. You're watching my highlight reel
I throw away 80% of what I build, and I'm unsure about the future too
Building an Anthropic-style coding harness - and what it means for a future autonomous product discovery agent
Walkthrough of my multi-agent harness, and a concrete blueprint for more independent AI product discovery