Else van der Berg
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Else’s Productpourri
80% product management for B2B SaaS startups & scale-ups, 20% anything else, from GTM to growth. My favorite topics are idea discovery & validation, and moving from output to outcomes. - You can work with me as an interim Product Lead, Advisor, or Coach.
10 posts · theirs
Lately
Does "loop engineering" translate to Product Management work?
Build to learn vs. build to sell. Let's end this silly "should PMs vibe code" debate.
The Dreaded Case Study
Product Discovery Skills for Claude Code: Picking The #1 Opportunity to Build For
Customer-interviews: How to stop collecting stories about stuff that doesn't really matter
Extracting opportunities from interview transcripts: my Claude Code workflow
My Product Discovery OS in Claude Code: Step 1 - ICP screen
The papercut trap: Why AI-native products still need a hair-on-fire problem
You're not behind on AI. You're watching my highlight reel
Building an Anthropic-style coding harness - and what it means for a future autonomous product discovery agent
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