The Money Is Not in the Room Rate. It Is in the Twelve Hours Around It.
The hidden revenue your guests are already willing to spend. The biggest missed opportunities to turn guest intent into incremental revenue.
Elevate Hospitality Collective
Wellness beyond the spa — retreat strategy, revenue-driven programming, and experiential hospitality.
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The Next Great Hotel Amenity Is Not Something Guests Use
New research from IHG says nearly half of Americans want a trip that teaches them a skill, and the hotels turning that into a bookable outcome are building revenue their competitors cannot photograph.
ISO: Hospitality Book Nerds 📚🏨
The Back of House Book Club is opening the door for our September gathering — and our next read feels especially fitting
The Retreat That Looked Full and Still Lost Money
The one number almost nobody calculates, which is how many seats you have to fill before you have earned anything at all.
Sunday Sanctuary: The Portuguese Farm That Cares for the People Who Care for Everyone Else
Why Quinta Carvalhas understands that a powerful retreat begins by supporting the facilitator long before the first guest arrives.
The One Document That Makes Your Property Bookable by Advisors
On Sunday I made the case that the travel advisor channel is growing fastest and that most independent properties are invisible to it. This is the tool that fixes the invisibility.
The Booking Channel Growing Fastest Is the One You May Never Have Used
Villas, retreat centers, and small properties keep telling me the same thing about travel advisors, which is that they have never worked with one. This is the essay I wish I could hand them all.
What Did Wellness Contribute to Your Revenue Last Year?
Most owners cannot answer that. Inside: a twenty-five question audit that produces the number, the five places the revenue is hiding, and what to fix first. The Toolkit, Wednesday edition.
Coolcations Are Heating Up: How Climate Change Is Rewriting the Wellness Travel Map in 2026
Trip.com Group reports a 74 percent surge in searches. The Global Wellness Institute names cool-climate travel as a top-five wellness trend for 2026. Here's what that means.
Introducing The Toolkit: Real Tools for Running, Filling, and Booking Better Retreats and Hotels
Every Wednesday, one usable calculator, template, script, or framework for the people who run, sell, fill, and book hotels, retreats, and wellness travel.