For the past several months, I’ve written this publication as a place to think out loud about wellness hospitality: where the industry is going, what travelers want, and how independent properties can position themselves for what’s next.
That’s not changing. Sunday will always be free, and it will always be the place where I share ideas, trends, and the bigger picture.
But I keep hearing the same thing from the hotel operators, retreat venue owners, and planners who read this: “This is helpful, but what do I actually DO?”
So starting this Wednesday, I’m launching a second weekly edition built entirely around that question.
Every Wednesday, I’ll share one real, usable tool from my work with hotels and retreat venues. Not theory. Not inspiration. The actual worksheets, templates, calculators, scripts, and frameworks I use when I help properties find revenue they’re currently leaving on the table.
Some of what’s coming in the first few weeks:
A calculator that estimates how much ancillary revenue your property is missing each month, before, during, and after the guest stay.
A profitability calculator for retreat leaders and venues to forecast a retreat before committing to it.
The travel advisor one-pager template that gets your property in front of booking agents who send high-value guests.
The bundled pricing worksheet that shows how to restructure group rates for 30 to 40 percent more revenue on the same booking.
The website conversion checklist I use when I audit whether a property’s site is quietly losing bookings.
Two honest reasons.
First, these are the actual tools I use in engagements that cost thousands of dollars. Putting them in front of the people who value them, at a price that’s almost nothing, felt like the right way to make them accessible without giving away the full store. The paid edition is a small monthly amount, less than a single room night at most of your properties.
Second, and I’ll be transparent about this: these tools aren’t just digital busywork. Each one is designed to help you drive real ancillary and group revenue. If a single Wednesday tool helps you capture one additional upsell, one better-priced retreat, or one advisor relationship, it pays for the subscription many times over. This isn’t spend. It’s the cheapest revenue consulting you’ll ever buy.
Independent hotel owners and operators. Retreat venue owners. Wellness property teams. Retreat facilitators. Corporate and wellness meeting planners.
If you run, fill, or book a property, the Wednesday Toolkit is built for you.
If you read this publication as a traveler who loves wellness and beautiful places, the free Sunday edition is still very much for you and always will be. The Wednesday tools are operational, built for the people running the properties, not the ones staying in them.
Here’s your first tool, free, as a thank you for reading this far.
Before Wednesday even starts, I want to give you something. Take my Ancillary Revenue Calculator. It takes about three minutes and estimates how much revenue your property may be missing each month across the guest journey.
elevatehospitalityscorecard.netlify.app
Run it on your property. Whatever number comes back, that’s the conversation we’ll be having every Wednesday: how to close that gap, one practical tool at a time.
If you want in, upgrade to the paid tier and I’ll see you Wednesday.
And if you’re an operator who’d rather I just look at your property directly and tell you where the revenue is hiding, that’s what I do. Reply to this or book a call. The tools are the DIY version. I’m the done-with-you version.
See you Wednesday,
Emily @Elevate
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