The Elements of Response
Get more people to reply, agree, follow, sign up, or buy in a world of indifference
Speaking of Writing
Create writing that's human and persuasive, that rises above the AI mediocrity, and that demands to be read and responded to. Insights on copywriting and cross-disciplinary thinking. My ideas and copy have generated over a billion dollars in sales.
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Latest episodes
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This Beats Both Human Copy and AI Copy
Turns out we've been asking the wrong question
The Speechwriting Secret Every Writer Should Steal
You'll never write a bulleted list again
A Simple "Flip" That Stops Readers in Their Tracks
And makes you a much more interesting writer
Podcast Experiment: Take 2
Would love to get your thoughts on this...
Your Job Is to Make the Impossible Plausible
Nothing is more compelling.
What Abraham Lincoln and Richard Feynman Can Teach You About Copywriting
It's something most writing teachers miss completely...
Variety Is the Spice of... Copywriting
How to sharpen your skills, bulletproof your career against AI, and prevent boredom
The Quicksand of AI Flattery
How to avoid getting sucked in
How to Write Like AI
Stop trying to be more human—just embrace the future