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Creator Capital

Content, Capital and Creators by venture capitalist Emily Herrera.

creatcapital.substack.comSource feed ↗8 posts

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Latest posts

Creator Labor Theory

A microeconomic theory of work in content markets.

The Temporal Economics of Content

How attention persists, decays and evolved through real Time.

Currency in Content Markets

An introduction to exchange, scarcity, and allocation in digital content economics.

Content as a Free Market

A structural economic analysis of whether the content and creator economy truly functions as a free market, from someone who studies it for a living.

Creator Rounds: A Creator Holding Company Thesis.

Learnings from 16.3 months studying early-stage holding companies around distribution, why you already have one, and why you’re going to miss these deals.

Approaching Creators & Capitalism [2/2]

The ABCs: Audiences Becoming Consumers.

Approaching Creators & Capitalism [Part 1]

Approaching where the capitalistic advantage of the industry is and why it's so hard to talk about.

A Prologue to Creator Capital.

Finding the middle between Creators and Startups. Creators as Founders. And, of course, venture-backed Creators.