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CPGSPN by Growthbuster

The Worldwide Leader in CPG News. New publications when it feels right.

cpgspn.substack.comSource feed ↗10 episodes

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Latest episodes

The 90s Drinks That Raised Us

And how we're still chasing these feelings today

How I Broke A Brand's Daily Sales Record In Under 5 Hours

With $0 in additional campaign budget, all before a single product shipped.

The Pyramid Scheme

How Three Harvard Scientists Helped Build America’s Diet. And Spark an Obesity Epidemic.

The Milkshank Redemption

Why Dairy Never Needed a Rebrand. Its Media Coverage Did.

The 31 Most Influential Food & Beverage Brands of the 21st Century – All Snub List

Plus my responses to the community feedback, my thoughts on why brands shouldn't be able to "walk" Expo West, and more.

The 31 Most Influential Food & Beverage Brands of the 21st Century – Part 2: #15–#1

A Fast Break Special: My PERSONAL ranking of the brands that reshaped modern CPG. From category creators to culture shifters.

Invite your friends to read CPGSPN

Refer friends and unlock free marketing consulting, Perfy product, or both.

The 31 Most Influential Food & Beverage Brands of the 21st Century – Part 1: #31–#16

A Fast Break special: my personal ranking of the brands that reshaped modern CPG—from category creators to culture shifters.

CPGSPN - Episode 9

From cookie dough couture to chaos in Malibu, plus a $10K VC mystery and the latest shake-up in the CPG Power Rankings.

Fast Break #5: The Ultimate Digital-to-Retail Playbook

How to Use Organic Social + ManyChat + Vizer or Aisle to Drive In-Store Sales