It’s Not a Coach’s Job to Want More for You Than You Want for Yourself
What this Substack can and cannot do for your author business
The Profitable Author: Build a Business You Love
I've built profitable publishing businesses for 32 years. Now I help authors do the same. Strategies for sustainable income: mindsets, partnerships, revenue streams, and business frameworks. Subscribe to turn your books into a business you love.
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Latest posts
Book Marketing When You Discover a Mission Tucked Into Your Fiction
A case study with clinical psychologist and ACFE associate member Virginia Youngren
Authors, Gen Z, and Book Marketing: Meeting on Common Ground in Real Life
Beks Roen on younger readers wanting exactly what good author businesses are already built on—authenticity, experience, and connection
Authors, Why You Should Never, Ever Quit at the Hard Parts
The first Seth Godin thing that captured my attention since “Purple Cow”...in light of author businesses
Reading a Museum Shop: A Regional and Niche Case Study for Authors
What these bookcases reveal about opportunities for authors
Big Shoulders, Small Paychecks. Let's Fix That.
The data is damning, the history is inspiring, the time to build an economically vibrant literary eco-system is now.
What All Authors Can Learn From My Retirement-Age Clients
Five things retirement-age authors do naturally that the rest of us have to learn on purpose
Marketing Your Books to Younger Generations
A free Beyond the Margins Power Hour with Gen Z author and traveling actor Beks Roen—August 17
Publishing Industry, Future Trends, and Forward Thinking - Index of Articles
Book Publishing
A 30-Contact Challenge: A One-Week Author Business Experiment
Pick three types of retail customers. Make ten phone calls each. See what you learn.
The Most Effective Changes I Incorporated Into My Workday and Business Practices in the Last Twelve Months
What did you figure out for your author life this year that you wish you’d figured out sooner?
The Gatekeeping-Entrepreneurship Tension in Book Publishing: Both Sides Matter
Contemporary publishing runs on two competing logics—understand and accept this to build a better author business
Author Branding Becomes Strategic When You’re Intentional
Lidia Varesco Racoma's WHO, WHAT, WHY, and WHERE framework for building an author brand that actually works
Authors, Come Paint Your Book Cover
An intimate evening of creativity, wine, cupcakes, and author business coaching—August 25 in Chicago