
The Watermark Panic Is a Sorting Mechanism
The complaints started within hours of the announcement.
What 25+years of running businesses thought me.
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The complaints started within hours of the announcement.

Most cost cutting removes capacity instead of waste. The difference is whether anyone diagnosed before cutting.

Two out of three family businesses do not survive the handoff. The failure is scheduled years before anyone notices.

The first month of a fractional CMO engagement is not about campaigns.

What the Job Description Does Not Tell You

Most companies that operate between $5M and $50M review their operations quarterly.

For revenue under $5M, almost any marketing works.

Most founders who bring in a fractional COO believe they have a structure problem.

I’ve spent 25 years working with small- and mid-market businesses as a fractional COO and CMO.

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