
Do You Know Your Ideal Clients When You Meet Them?
You don't find your ideal clients in the data — you recognize them
News and insights from Broad Collective, a membership network for professional women growing their own businesses in midlife.
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You don't find your ideal clients in the data — you recognize them

My midlife quest for authenticity extends to every area of my life - even there

Twenty years of shaving off my edges taught me how to get paid. Now I’m trying to unlearn it.

Your content isn’t a sales pitch — it’s proof of who you are and how you think.

Falling for AI is easy. Protecting your peace is the hard part.

What actually happens to a founder’s day — and why ‘efficiency’ is the real cost of working for yourself.

When you are building a business, sometimes the path feels clear and sometimes it feels cloudy.

2 types of partners and why you need both

Join us!

— And you don't even know it!

But it's essential if you want to become unfireable

But I used some old school tactics

Am I My Resume?

As in pre-school so in business

A recording from Erin Keating's live video

Midlife women are getting stronger together everywhere I look

The distance between corporate life and self-employment sometimes feels vast

And I'm sharing what I learned in the process

Find Your Business Besties!

How does your business meet the cultural moment?