Welcome to the seventh installment of Behind the Business, a series where I deep dive into the inner workings of building a multi-million dollar content business and media platform. Over the last 4 years, I’ve written two books, grew my social platforms to well over 1 million followers, and learned a TON along the way. I am so happy to have you here - and I know you will love this series. Expect new BTB articles every other week to start - and if you have a topic or a question you’d like me to dig into, please leave it in the comments! xx (btw - these are LONGGGG and detailed. So dedicate some focus time and take some notes! <3)
I recently surpassed my 4 year self-employment anniversary, and the $2M revenue (in total) mark. It’s hard for me to truly comprehend that, given I spend most of my days either sitting here, behind my computer, or over by the window, in front of my phone recording.
How is it possible that I have earned that much money in such a short period of time? Well, social media (duh). But I have also been exceptionally strategic about my revenue streams and diversification, because this job is never going to be fully “certain” and I have OCD, so I always want to make sure I am covered… and then some.
I don’t want to call it luck, because it’s definitely more than that, but I have been able to maintain 2 steady and primary income streams over the last 4 years, and they’ve held strong for me.
However, at the top of 2025, I noticed that the social media landscape started to shift more materially. Not only are more people jumping into the content game, but reach has become less consistent on short-form platforms, and attention spans are continuing to dwindle.
I used this as an opportunity - while still premature - to start prioritizing building out additional income streams, and now in 2026, I am starting to see the fruits of that labor really pay off.
Today, we’re going to dig into my different revenue streams and how they have sustained my business over the years. I am covering:
How my BYB revenue is structured
Revenue diversification
Long-term thinking as a content creator/freelancer
As always, my inner thoughts and BTS of my business is reserved for paid subscribers only. If you want to read on, I’d love to have you! <3
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