Still think your customers don't shop with AI?

Hi folks,

I went to go see Peggy Gou live on Monday night at Palais-Royal in Paris. My friends know that I never go out unless it’s Thursday - Saturday. But if anyone could get me out to groove and move on a Monday, it would be Peggy Gou. In honor of my fun night…

For today’s letter, I wanted to start out by breaking down the difference between Generative and Agentic AI. This is super important for brands to understand as this is changing commerce and shopping by the minute, and it’s going to become a fundamental base for how we talk about how to market and strategize brands for humans vs. robots. I’ve talked about this before but as I have many new faces here (hey y’all!), want to break it down again: