Getting cited by ChatGPT once is not a moat

Hi y’all,

I was traveling to NYC for work so I skipped last week, so this is a two-week catch-up. I’ve decided to change this letter a bit to be really focused on two things and two things only: The most important updates that really impact direct to consumer brands and how they rank in AI + the most important updates how consumers are shifting their search and/or purchasing behavior due to AI.

It’s easy to get carried away in the nonstop news and updates, and I want to get a bit more focused in these letters to provide the most value to my readers. Thank you, as always, for reading along and supporting.