Building a Brand AI Can’t Ignore

Hey y’all,

There are 124 days until summer. If you’re like me, you’re at the stage of winter where you’re sick of slathering on layers of moisturizer and you don’t know which way is up or down because your body hasn’t basked in the sun in months. Anyways, I hope this was good news for a lot of y’all. Now let’s get into the letter.

This week in AI search news → one of the big players opened the hood on how AI sees brands, reminder on how important agentic commerce is for brands, and Reddit as the antidote to AI shopping???

If you’ve been here a while, you already know the search landscape is shifting. This week is about what’s changing inside that shift.